Birell, the non- alchoholic egyptian beer, is marketed in the same way that american beers are.
Babe: Hi Morsey. Guy: In my opinion, that girl has a beautiful personality Announcer: A girl's personality is the last thing that you notice about her. Be a man and drink Birell, It's a pure feeling that only a man would feel.
Yes, there slogan is "Be a Man."
Because only real men drink non-alcholic beer so they can pretend to feel a religiously prohibited form of inebriation.
"For I know that in me (that is, in my flesh,) dwelleth no good thing: for to will is present with me; but how to perform that which is good I find not. For the good that I would I do not: but the evil which I would not, that I do."
-Romans 7:18-19