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marketing a placebo

Birell, the non- alchoholic egyptian beer, is marketed in the same way that american beers are.



Babe:
Hi Morsey.
Guy:
In my opinion, that girl has a beautiful personality
Announcer:
A girl's personality is the last thing that you notice about her.
Be a man and drink Birell, It's a pure feeling that only a man would feel.

Yes, there slogan is "Be a Man."

Because only real men drink non-alcholic beer so they can pretend to feel a religiously prohibited form of inebriation.

i don't even know what else to say, really.